Why study this course
We were one of the first UK universities to offer a course tailored to the needs of the public relations industry, and as such we have finely tuned the programme to give our students the most practical benefits. The many hands-on elements of the course
and our deep-seated links to real PR agencies will ensure that you have several opportunities to work on genuine projects, get work placements and even secure full-time work. This Chartered Institute of Public Relations (CIPR) approved course includes core
business subjects modelled around real-life activities and is taught in our new facilities, the Business Pods, which emulate a modern office. You will learn how to run press conferences, handle interviews, perfect your presentation skills and pitch to industry
clients. In your final year, you will actually be involved on a real brief and present your work to senior management in a PR agency. By putting you in direct contact with industry professionals, we will help you to make the transition from a student into
the working world. The skills you learn will be applied to genuine client briefs and you will have the opportunity to get your talent recognised by key employers even as you study.
Who’s this course for?
This course aims to develop students’ intellect and to stimulate their imagination. Increase their powers of understanding and judgement. To build skills of problem-solving, analysis and to promote their transferability. Encourage independence in judgement
and an awareness of the student’s own abilities and development needs. To help in developing a creative and enquiring approach to life and work. Provide an in-depth understanding of the theory and practice of public relations within a business and general
marketing context. To develop the skills and confidence to operate successfully within the public relations industry. Develop expertise in the range of public relations specialisms. To cultivate the ability to draw together and integrate diverse public relations
elements into a coherent and effective campaign. Provide a specialist public relations education. To enable students to inter-relate marketing communications activities with other business disciplines. Develop a critical awareness of current public relations
This highly enjoyable course, with its commercial emphasis, is the ideal preparation for a career in Public Relations. Our award-winning staff have extensive industry experience and our curriculum is CIPR approved. Plus, with our industry connections,
you will have the best possible access to career opportunities as an account executive with a PR agency or as a PR specialist in the public, private and voluntary sectors. Graduates have gone on to work in large organisations including TUI. During the course
you will: Study in our unique, state-of-the-art teaching facilities. Build your skills and confidence. Use and develop your presentation skills through pitching to industry clients.
Skills and experience gained
Upon successful completion of this course, you should be able to demonstrate confident familiarity, at a professional level, with the nature and scope of public relations theory and practice.
After the course
Public Relations in its many forms, including corporate communications, media relations, investor relations, crisis management, public affairs, lobbying etc, whether practised in a consultancy or in-house.