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Public Relations with Foundation Year

Duration
4 Years
Study mode
Full-time
Attendance
Study on site
Qualification
BA (Hons)
Course code
P18F
Sections

Summary

Compare course information on the Unistats website

Contact

Later applications

Available during Clearing
Click for help

You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Why study this course

We were one of the first UK universities to offer a course tailored to the needs of the public relations industry, and as such we have finely tuned the programme to give our students the most practical benefits. The many hands-on elements of the course and our deep-seated links to real PR agencies will ensure that you have several opportunities to work on genuine projects, get work placements and even secure full-time work. This Chartered Institute of Public Relations (CIPR) approved course includes core business subjects modelled around real-life activities and is taught in our new facilities, the Business Pods, which emulate a modern office. You will learn how to run press conferences, handle interviews, perfect your presentation skills and pitch to industry clients. In your final year, you will actually be involved on a real brief and present your work to senior management in a PR agency. By putting you in direct contact with industry professionals, we will help you to make the transition from a student into the working world. The skills you learn will be applied to genuine client briefs and you will have the opportunity to get your talent recognised by key employers even as you study.

Location

University Square

Luton

Bedfordshire

LU1 3JU

United Kingdom

Who’s this course for?

This course aims to develop students’ intellect and to stimulate their imagination. Increase their powers of understanding and judgement. To build skills of problem-solving, analysis and to promote their transferability. Encourage independence in judgement and an awareness of the student’s own abilities and development needs. To help in developing a creative and enquiring approach to life and work. Provide an in-depth understanding of the theory and practice of public relations within a business and general marketing context. To develop the skills and confidence to operate successfully within the public relations industry. Develop expertise in the range of public relations specialisms. To cultivate the ability to draw together and integrate diverse public relations elements into a coherent and effective campaign. Provide a specialist public relations education. To enable students to inter-relate marketing communications activities with other business disciplines. Develop a critical awareness of current public relations practices.

Modular structure

This highly enjoyable course, with its commercial emphasis, is the ideal preparation for a career in Public Relations. Our award-winning staff have extensive industry experience and our curriculum is CIPR approved. Plus, with our industry connections, you will have the best possible access to career opportunities as an account executive with a PR agency or as a PR specialist in the public, private and voluntary sectors. Graduates have gone on to work in large organisations including TUI. During the course you will: Study in our unique, state-of-the-art teaching facilities. Build your skills and confidence. Use and develop your presentation skills through pitching to industry clients.

Skills and experience gained

Upon successful completion of this course, you should be able to demonstrate confident familiarity, at a professional level, with the nature and scope of public relations theory and practice.

After the course

Public Relations in its many forms, including corporate communications, media relations, investor relations, crisis management, public affairs, lobbying etc, whether practised in a consultancy or in-house.
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