Why study this course
Graduates of this course have gone on to pursue careers in magazine publishing, sports journalism, media research, press offices and PR companies. During the course you will: Benefit from teaching staff who have worked or continue to work in local, regional,
national or international journalism and PR, exploit excellent opportunities through the ability to study across two faculties, enjoy access to a dedicated newsroom equipped with the latest technology and a Press Association news feed and you will gain the
opportunity to study marketing and e-Business .
Areas of study you may cover on this course include: PR strategy, reporting and writing, media relations, production design.
Skills and experience gained
This course blends an understanding of practical journalism with a solid insight into the world of PR. The journalism section of the syllabus includes news gathering, news and feature writing, as well as cross-industry editorial and production skills.
You will study newspaper, magazine and newsletter publishing in print and online. The PR section of the syllabus is both practical and theoretical and includes a full range of integrated PR activities.
After the course
Career: There are multiple opportunities open to journalism and public relations graduates. The obvious openings are as news and/or features journalists within print, or online environments. Each of these media platforms is structured into local, regional,
national and international layers, all of which require journalists. Behind the scenes in regional, national and international media companies are teams of researchers, sub-editors, production staff, editors, new media producers, columnists and subject specialists.
Subject specialisms often demand journalists with particular knowledge in a specific field, and those fields may form part of a larger organisation such as the BBC or Reuters, or have their own newspapers, trade press and/or websites. News, sport and features
journalists are employed permanently within a wide variety of agencies, including news and specialist agencies, and an increasing number of freelancers operate at all levels and within all sectors of the media. The transferable and relevant skills which graduates
acquire on the course remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; media research; digital media production and academia. Further study: Postgraduate courses at the University
of Bedfordshire currently include a wide range of Media-orientated Masters degree opportunities. Opportunities are being increased within the Postgraduate portfolio for Sport Journalism MAs and Journalism related PGDips and MAs.