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Public Relations and Marketing (with overseas study)

Duration
4 Years
Study mode
Full-time
Attendance
Study on site
Qualification
BA (Hons)
Course code
PP21
Sections

Summary

Course subject to approval.
Click for help on subject to approval
Courses marked as subject to approval are working through an approval process and applications are still welcome for these courses. In most cases, courses marked as subject to approval are approved, but there is a small possibility that this may not be granted. The Manchester Metropolitan University will keep you informed should this be the case.
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Contact

Later applications

Available during Clearing
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You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Accreditation

  • The Chartered Institute of Marketing (CIM)
  • Students at Graduate Gateway universities can gain CIM qualifications without having to do all the usual assessments.
  • This programme has been approved and accredited by The Chartered Institute of Marketing (CIM) and counts towards 50% of the CIM Professional Diploma in Marketing. For more information visit www.cim.co.uk/learningzone/dualaward
  • The Chartered Institute of Public Relations (CIPR)
  • The Institution and relevant Programmes have been accredited against the criteria and standards required by CIPR
  • This programme is accredited by the Chartered Institute of Public Relations (CIPR), the leading body for PR professionals in the UK. MMU is only one of twelve universities in the UK to hold this accreditation.

Why study this course

Developed in co-operation with practitioners from the communications industry, who also contribute as guest lecturers, this course combines public relations (PR) and marketing theory and practice. You will develop an understanding of how different organisations use PR to manage their brand and build relationships with stakeholders. You will also develop management skills as you learn about campaign planning, strategy development and specialist PR areas, such as crisis management and lobbying. You will explore the growing importance of social media and the use of viral campaigns, learning how to use YouTube, Facebook, LinkedIn, Twitter, mobile and email communications to best effect. Print, broadcast and niche media are examined to help you design campaigns that can reach a wide range of audiences. Our experienced staff will show you how to identify stories, generate content and develop PR campaigns that make the best use of different media. Interactive assignments enable you to develop your writing, marketing and media skills and develop transferable skills in teamwork. We also offer four year routes where you can spend your third year on an industrial placement or studying abroad.

Location

Academic Division

All Saints

Manchester

M15 6BH

United Kingdom

Modular structure

Each year you will study four 30-credit units. YEAR 1: Digital Media and Marketing Platforms; Principles of Marketing; Public Relations Theory and Practice; The Responsible Marketer. YEAR 2: Brand Management; Consumer Behaviour and Culture; PR Strategy and Campaign Planning plus one of the following: Agency Life - Internships or The Big Agency. YEAR 3: You will spend your third year studying overseas at one of our partner universities before returning for your final year. FINAL YEAR: Digital and Social Media Marketing Communications Management; Media Relations and PR Specialisms; Research Project; Strategic Marketing Management.

After the course

Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors. Students from our degrees have gained employment in the following job roles; Sainsbury’s Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.
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