Why study this course
Developed in co-operation with practitioners from the communications industry, who also contribute as guest lecturers, this course combines public relations (PR) and marketing theory and practice. You will develop an understanding of how different organisations
use PR to manage their brand and build relationships with stakeholders. You will also develop management skills as you learn about campaign planning, strategy development and specialist PR areas, such as crisis management and lobbying. You will explore the
growing importance of social media and the use of viral campaigns, learning how to use YouTube, Facebook, LinkedIn, Twitter, mobile and email communications to best effect. Print, broadcast and niche media are examined to help you design campaigns that can
reach a wide range of audiences. Our experienced staff will show you how to identify stories, generate content and develop PR campaigns that make the best use of different media. Interactive assignments enable you to develop your writing, marketing and media
skills and develop transferable skills in teamwork. We also offer four year routes where you can spend your third year on an industrial placement or studying abroad.
Each year you will study four 30-credit units. YEAR 1: Digital Media and Marketing Platforms; Principles of Marketing; Public Relations Theory and Practice; The Responsible Marketer. YEAR 2: Brand Management; Consumer Behaviour and Culture; PR Strategy
and Campaign Planning plus one of the following: Agency Life - Internships or The Big Agency. YEAR 3: You will spend your third year studying overseas at one of our partner universities before returning for your final year. FINAL YEAR: Digital and Social Media
Marketing Communications Management; Media Relations and PR Specialisms; Research Project; Strategic Marketing Management.
After the course
Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors. Students from our degrees have gained employment in the following job roles; Sainsbury’s Marketing Graduate Trainee, Marks and Spencer Business Analyst,
O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.