Why study this course
This CIPR (Chartered Institute of Public Relations) accredited degree offers you the chance to develop your skills and knowledge in the interlinked disciplines of public relations, media and marketing. Designed with industry practitioners and underpinned
by theory to inform best practice, it will equip you with a blend of professional communication and marketing skills, highly desired by employers. You will develop your personal and professional communication talents, learn how to identify a target audience
for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management. In response
to the needs of a digital PR environment, you will be taught the professional use of social media, design and creative skills. Print, broadcast and niche media are also investigated so you can design effective PR campaigns that reach a range of audiences.
You will benefit from the multidisciplinary context of this degree, taught by academic experts in PR, media and marketing and using experienced practitioners, guest speakers, and a ‘learning by doing’ approach so you build your skills and decision making throughout
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More about this course
This degree is offered jointly by the Business School and the Department of Media, Art and Design bringing you the academic and professional expertise from both departments and maximising your future career options. From the start of your degree you will
share ideas with future marketers, advertising specialists, producers, multi-media creatives and journalists. The Erasmus Exchange Programme provides opportunities for students to study in Europe for part of the degree. We have over 40 Bilateral Agreements
with European universities and Higher Education institutions across the EU and Turkey. We have been arranging Erasmus exchanges for over 15 years. We also have relationships with institutions even further afield. Each year there are two places available to
Business School students to attend a 10 day summer camp in Chengdu, Sichuan, China. The International Office organises two free places, including accommodation, and the Business School pays for the flights. QUOTE "The trip was so amazing. I was very honoured
to go to china and represent Canterbury Christ church university. I met many students from around the world. China as a whole is a developing country. I studied about china a few years ago and it was good to go and see the development there. I enjoyed very
much and would like to visit again and meet with students again from the university over in china (SWUFE) and also the other students who came from around the world. It was a good opportunity to meet different people. I will keep in touch with all the people
I met with." Eugenie – 2014/15 1st year student
Most modules comprise a one-hour lecture supported by a one-hour seminar and tutorials. Seminar groups are small, max. 25 students. Materials are on-line and you will have access to our app. Assessment is varied including examinations, coursework and presentations.
A year in industry is an optional part of most degrees, spending the third year of a four year degree in a full-time, paid work placement with an employer. The Business School has its own Placements Manager dedicated to helping you find suitable work placements.
Find out more about our students’ experiences by reading the profiles on our web-site. You will have the opportunity to participate in external events. The IBM challenge is a fantastic opportunity for the students involved to develop essential business skills
that employers are looking for such as; team work, ability to work under pressure and innovative thinking.
Skills and experience gained
Over the three years, you will develop your personal and professional communication skills, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve an organisation’s strategic
communication goals. Over the course of the degree you will develop a portfolio of work to demonstrate your skills when applying for jobs. You are expected to undertake a 4 week placement at the end of Year 2 and this will count towards your assessment in
Year 3 but we strongly encourage students to extend this to a three month PR placement where possible. Our industry advisory panel also meet regularly to ensure that the content and quality of our degree prepares you for the modern world of PR work. At the
Business School we are committed to your success, delivering opportunities for you to develop to your full potential. Over the course of the degree you will develop practical skills such as time management, report writing, presentation skills and team-working.
You will also be able to take advantage of many opportunities such as volunteering, working as a peer tutor, being a student ambassador, achieving the Christ Church Extra Award and meeting guest lecturers from industry. To further enhance your employability
each year the Business School hosts two ‘Business Futures’ weeks which focus on employability. You will be able to attend workshops and seminars run by the professional bodies and external speakers. There are workshops on subjects such as psychometric testing,
interview training and CV writing. We want you to succeed and get that graduate job of your dreams! YEAR IN THE INDUSTRY You have the opportunity to undertake a year in industry as an optional part of your degree. You spend the third year of a four year degree
in a full-time, paid work placement with an employer. The Business School has its own Placements Manager dedicated to helping you find suitable work placements. Our students have completed work experience with a range of organisations. Find out a little more
about their experiences and the companies they’ve worked for by reading the profiles on our web-site. COURSE STRUCTURE You will study all aspects of PR, while also developing your communication skills so you can apply and implement PR tactics and strategy
to meet client and organisational needs. IN THE FIRST YEAR you will explore the role of PR and its dynamic relationship with marketing and the media and begin to develop your digital literacy as well as written, oral and presentation skills. IN YEAR TWO you
will learn how to write effectively for digital, social and traditional media. You will also gain an in-depth knowledge of integrated marketing communications and appreciate the role of PR within the wider communications tool-kit. This year also helps you
appreciate the wider role of PR in society. At the end of year, there is also the opportunity to apply for a work-placement to experience PR first-hand. YOUR FINAL YEAR adopts a more strategic approach and you will develop your professional learning by increasing
your knowledge of PR, media and marketing strategy. For example, you will learn how to set and achieve long-term goals and explore the role of PR in managing a crisis and building corporate reputation. You will also gain an understanding of media business
and management and explore PR specialisms to prepare you for your chosen career. In years 2 and 3 you can choose an option from a wide range of media and marketing specialisms to help develop your expertise in a given field. Throughout the degree you will
listen to a number of guest speakers who offer real industry insight. In addition, many of the module assessments address specific client briefs or are centred on live business problems. We also have access to some leading PR and media monitoring software,
so you learn the modern methods used to implement and evaluate PR. You will also have the opportunity to participate in external events such as the IBM challenge. This competition is a fantastic opportunity for the students involved to develop essential business
skills that employers are looking for such as; team work, ability to work under pressure and innovative thinking. With the FLUX Sustainable Business Challenge you will have an opportunity to create a sustainable business idea, with the support of experienced
mentors from the world of finance, marketing, social enterprise and renewable energy. Business ideas are “pitched” to a judging panel and feedback provided, helping students to learn and reflect on what they had achieve during the day. QUOTE Feedback from
students is positive with comments such as “A very good experience, helping improve confidence and practical business thinking”.
After the course
This degree includes a unique combination of disciplines so you have plenty of career opportunities within PR, marketing, media and the creative industries. Students can expect to develop successful careers in public relations, media relations, corporate
communications, internal communication, public affairs, advertising and marketing and account management. These careers are relevant across a range of private, public sector and not-for-profit organisations. Increasing numbers of our graduates pursue higher
degrees in specialist communication disciplines.