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Public Relations, Media and Marketing

Duration
3 Years
Study mode
Full-time
Attendance
Study on site
Qualification
BA (Hons)
Course code
PP23
Sections

Summary

Compare course information on the Unistats website

Contact

  • Admissions
  •  Tel: 01227 782900
  •  Email address: admissions@canterbury.ac.uk
  •  Website: www.canterbury.ac.uk
  • School and College Liaison Officer Tel: 01227 782871. Visits to the University are offered subject to prior booking. Email student.tours@canterbury.ac.uk.

Later applications

Available during Clearing
Click for help

You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • 18 September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Venue details

Our main campus is right in the centre of Canterbury, a great student city with historic streets, ancient city walls and a Café-lifestyle. And, of course, you'll be within walking distance of one of the most beautiful cathedrals in the world. As a student destination it's hard to beat and it's easy to get to and get around. Less than an hour from London, and with Europe only a train ride away, our students really can stay connected and enjoy all that the South East and the continent have to offer. LIBRARY AND STUDY FACILITIES - We're continually investing in facilities to support our students in their studies. Augustine House is our multi-million pound, award-winning Library and Student Services Centre just a few minutes from the main campus.

Why study this course

This CIPR (Chartered Institute of Public Relations) accredited degree offers you the chance to develop your skills and knowledge in the interlinked disciplines of public relations, media and marketing. Designed with industry practitioners and underpinned by theory to inform best practice, it will equip you with a blend of professional communication and marketing skills, highly desired by employers. You will develop your personal and professional communication talents, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve organisational goals. These fundamental aspects of PR are underpinned by a wider strategic context as you explore brand, crisis and reputation management. In response to the needs of a digital PR environment, you will be taught the professional use of social media, design and creative skills. Print, broadcast and niche media are also investigated so you can design effective PR campaigns that reach a range of audiences. You will benefit from the multidisciplinary context of this degree, taught by academic experts in PR, media and marketing and using experienced practitioners, guest speakers, and a ‘learning by doing’ approach so you build your skills and decision making throughout your degree.

Location

North Holmes Road

Canterbury

Kent

CT1 1QU

United Kingdom

More about this course

This degree is offered jointly by the Business School and the Department of Media, Art and Design bringing you the academic and professional expertise from both departments and maximising your future career options. From the start of your degree you will share ideas with future marketers, advertising specialists, producers, multi-media creatives and journalists. The Erasmus Exchange Programme provides opportunities for students to study in Europe for part of the degree. We have over 40 Bilateral Agreements with European universities and Higher Education institutions across the EU and Turkey. We have been arranging Erasmus exchanges for over 15 years. We also have relationships with institutions even further afield. Each year there are two places available to Business School students to attend a 10 day summer camp in Chengdu, Sichuan, China. The International Office organises two free places, including accommodation, and the Business School pays for the flights. QUOTE "The trip was so amazing. I was very honoured to go to china and represent Canterbury Christ church university. I met many students from around the world. China as a whole is a developing country. I studied about china a few years ago and it was good to go and see the development there. I enjoyed very much and would like to visit again and meet with students again from the university over in china (SWUFE) and also the other students who came from around the world. It was a good opportunity to meet different people. I will keep in touch with all the people I met with." Eugenie – 2014/15 1st year student

Modular structure

Most modules comprise a one-hour lecture supported by a one-hour seminar and tutorials. Seminar groups are small, max. 25 students. Materials are on-line and you will have access to our app. Assessment is varied including examinations, coursework and presentations. A year in industry is an optional part of most degrees, spending the third year of a four year degree in a full-time, paid work placement with an employer. The Business School has its own Placements Manager dedicated to helping you find suitable work placements. Find out more about our students’ experiences by reading the profiles on our web-site. You will have the opportunity to participate in external events. The IBM challenge is a fantastic opportunity for the students involved to develop essential business skills that employers are looking for such as; team work, ability to work under pressure and innovative thinking.

Skills and experience gained

Over the three years, you will develop your personal and professional communication skills, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve an organisation’s strategic communication goals. Over the course of the degree you will develop a portfolio of work to demonstrate your skills when applying for jobs. You are expected to undertake a 4 week placement at the end of Year 2 and this will count towards your assessment in Year 3 but we strongly encourage students to extend this to a three month PR placement where possible. Our industry advisory panel also meet regularly to ensure that the content and quality of our degree prepares you for the modern world of PR work. At the Business School we are committed to your success, delivering opportunities for you to develop to your full potential. Over the course of the degree you will develop practical skills such as time management, report writing, presentation skills and team-working. You will also be able to take advantage of many opportunities such as volunteering, working as a peer tutor, being a student ambassador, achieving the Christ Church Extra Award and meeting guest lecturers from industry. To further enhance your employability each year the Business School hosts two ‘Business Futures’ weeks which focus on employability. You will be able to attend workshops and seminars run by the professional bodies and external speakers. There are workshops on subjects such as psychometric testing, interview training and CV writing. We want you to succeed and get that graduate job of your dreams! YEAR IN THE INDUSTRY You have the opportunity to undertake a year in industry as an optional part of your degree. You spend the third year of a four year degree in a full-time, paid work placement with an employer. The Business School has its own Placements Manager dedicated to helping you find suitable work placements. Our students have completed work experience with a range of organisations. Find out a little more about their experiences and the companies they’ve worked for by reading the profiles on our web-site. COURSE STRUCTURE You will study all aspects of PR, while also developing your communication skills so you can apply and implement PR tactics and strategy to meet client and organisational needs. IN THE FIRST YEAR you will explore the role of PR and its dynamic relationship with marketing and the media and begin to develop your digital literacy as well as written, oral and presentation skills. IN YEAR TWO you will learn how to write effectively for digital, social and traditional media. You will also gain an in-depth knowledge of integrated marketing communications and appreciate the role of PR within the wider communications tool-kit. This year also helps you appreciate the wider role of PR in society. At the end of year, there is also the opportunity to apply for a work-placement to experience PR first-hand. YOUR FINAL YEAR adopts a more strategic approach and you will develop your professional learning by increasing your knowledge of PR, media and marketing strategy. For example, you will learn how to set and achieve long-term goals and explore the role of PR in managing a crisis and building corporate reputation. You will also gain an understanding of media business and management and explore PR specialisms to prepare you for your chosen career. In years 2 and 3 you can choose an option from a wide range of media and marketing specialisms to help develop your expertise in a given field. Throughout the degree you will listen to a number of guest speakers who offer real industry insight. In addition, many of the module assessments address specific client briefs or are centred on live business problems. We also have access to some leading PR and media monitoring software, so you learn the modern methods used to implement and evaluate PR. You will also have the opportunity to participate in external events such as the IBM challenge. This competition is a fantastic opportunity for the students involved to develop essential business skills that employers are looking for such as; team work, ability to work under pressure and innovative thinking. With the FLUX Sustainable Business Challenge you will have an opportunity to create a sustainable business idea, with the support of experienced mentors from the world of finance, marketing, social enterprise and renewable energy. Business ideas are “pitched” to a judging panel and feedback provided, helping students to learn and reflect on what they had achieve during the day. QUOTE Feedback from students is positive with comments such as “A very good experience, helping improve confidence and practical business thinking”.

After the course

This degree includes a unique combination of disciplines so you have plenty of career opportunities within PR, marketing, media and the creative industries. Students can expect to develop successful careers in public relations, media relations, corporate communications, internal communication, public affairs, advertising and marketing and account management. These careers are relevant across a range of private, public sector and not-for-profit organisations. Increasing numbers of our graduates pursue higher degrees in specialist communication disciplines.
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