This degree programme will equip you for a successful career in marketing communications and public relations. Exploring the drivers and dynamics of the communications industry, the course covers the key elements of modern theory and practice.
Available during Clearing
Open to applicants from:
- Open to applicants from England
- Open to applicants from Northern Ireland
- Open to applicants from Scotland
- Open to applicants from Wales
- Open to applicants from Rest of EU
- Open to applicants from Outside the EU
Meeting new people and trying new things are as much as part of the university experience as lectures. Our student venue, The Rocket, hosts a wide range of events such as club nights, gigs and movie nights, as well as serving great coffee and toasted paninis.
With pool tables, plasma screens, a Playstation 4, a great sound system and a courtyard garden, it’s a great place to relax. The Students’ Union is the place to go for student societies, social events, NUS cards, setting up campaigns, and independent advice
on a range of issues. You can even stand for election and help make key decisions about the University.
Why study this course
Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying
in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional
bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Practitioners in Advertising (IPA).
More about this course
This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as
credited modules during your degree. The career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches
that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results. The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable
skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, creative fashion management, brand management and media relations available. As well as gaining valuable real-world experience through work placements, you’ll
also have the opportunity to study abroad as part of your degree.
Year 1 (Level 4) modules include: Assessing the Marketing Environment; Introduction to Media, Culture and Society; Introduction to Public Relations; and Principles and Practice in Marketing. Year 2 (Level 5) modules include: Advertising Concepts Theory
and Practice; Consumer Culture and Behaviour; COnsumer Public Relations; and Integrated Marketing Communications. Year 3 (Level 6) modules include: Corporate Communications Communication Theory and Concepts; Marketing and Communications Project; Public Relations
in Practice; Creating a Winning Business 2 (optional); Creative Advertising and Copywriting (optional); Learning through Work 2 (optional); Managing Corporate Reputation (optional); Managing the Creative Fashion Environment (optional); Open Language Programme
(optional); Professional Placement (optional); and Services Marketing (optional)
After the course
This course prepares you for a career in one of the many sectors of the marketing and advertising industry, and also makes excellent preparation for postgraduate study. Our previous graduates have gone on to work at companies such as AOL, Ambient Media
Worldwide, JCDecaux and Ogilvy & Mather. Popular roles include copywriter, marketing executive, press officer and PR manager.