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Marketing (PR and Advertising)

3 Years
Study mode
Study on site
BA (Hons)
Course code


This course can be undertaken as a three year route, or a four year route with a placement year.
Compare course information on the Unistats website


Later applications

Available during Clearing
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You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • 11 September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Why study this course

This course has been developed with key industry bodies to ensure our graduates have the skills and attributes that they look for in their employees. It focuses on the integration of marketing management, PR, marketing communications and advertising and enables students to improve their knowledge in these essential areas. You will develop your appreciation of multi-media approaches to marketing communications and apply all that you learn on an optional placement and several real world live projects for companies. We're one of just a handful of UK marketing courses accredited by the Chartered Institute of Marketing (CIM) and this course also offers the chance to claim a dual award.


Kedleston Road


DE22 1GB

United Kingdom

More about this course

Marketing is a vital function across all companies for the promotion of products, services and brands to many different audiences. This degree programme offers a core understanding of key marketing, branding and communications concepts which in turn prepares graduates for successful careers in advertising and PR. There is a creative focus throughout the programme structure to encourage students to communicate their ideas to key audiences in various innovative ways. This will assist them in adapting their messages to meet the needs of different consumer groups effectively and measure the success of this. Students are taught by a team of passionate experts who posses vast experience in delivering marketing courses. They will be assessed via a combination of live briefs from real companies, practical exhibitions and sales negotiations to allow the application of all topics covered. This will truly shape their skill set and enhance your employability when they graduate.

After the course

There is a very high demand for communication specialists in the field of marketing and skills in campaign development, analysis and measurement of results are essential. This course provides a great foundation to begin a successful career in areas like account, product, brand or communications management. Several graduates from the course have built successful careers in different parts of the marketing industry. Previous students have progressed to careers in large, multi-national blue chip companies and some have established their own successful business. Roles in marketing departments of both organisations and agencies are commonly sought by our alumni who can satisfy the needs of companies keen to understand consumer needs and the influences on consumer behaviour.
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