You will study the wider role of Marketing communication; PR Trends; Global Business; PR and the Media Environment; Communication Campaigns including strategy and tactics; Corporate Communication. Please do not allocate to course code P210.
Available during Clearing
Open to applicants from:
- Open to applicants from England
- Open to applicants from Northern Ireland
- Open to applicants from Scotland
- Open to applicants from Wales
- Open to applicants from Rest of EU
- Open to applicants from Outside the EU
Why study this course
Join one of the most established PR degree programmes in Europe and gain the expertise required for a successful career in this fast-moving field. You will study the wider role of communications, from developing and implementing social media campaigns
to the impact of marketing, media relations and internal communications. As well as learning how to build and manage relationships between companies and their customers, you will refine your skills so you can write effective copy for a variety of audiences.
You will also develop your presentation skills by pitching for live consultancy projects.
HEADINGLEY CARNEGIE STADIUM
More about this course
Our annual guest lecture programme contributes to a variety of events and activities that bring you into contact with employers. You will be encouraged to do a 48 week paid work placement to raise your profile and enhance your CV, as well as undertake
short term placements throughout your degree. Previous students have done work experience with Disney, Warner Bros, Glaxo Smith Kline and the NHS. Employers and alumni also sponsor prizes, including the £1,000 Claire Mascall Award, the Grayling Competitive
Pitch and the Umph Social Media Prize. Our close links with high profile practitioners, including the Director of Communications at Leeds Hospital Trust, the Head of Social Media Communications at Asda and directors of regional PR agencies, help keep the course
contemporary and highly focussed on practice and employability. Many students write for Behind the Spin, the UK's premier online magazine for PR students, whose editor is a senior lecturer in our experienced team of PR lecturers.
Year 1 Core Modules: Writing for Communication; PR Trends; Foundations for Marketing; Contemporary PR Skills; PR & the Media Environment; Global Business Environment. Year 2 Core Modules: Communication Campaigns: Strategy & Tactics; Digital Media & Communication;
Internal Communications & Employee Engagement; Managing Resources for PR & Marketing; Marketing Communications; Social Psychology of Communication. Year 3 Core Modules: Corporate Communications: Communication Audit; Issues & Crisis Management; PR Dissertation
/ Research Project; PR Management & Consultancy. Year 3 Option Modules include: Arts Marketing; Work Placement; Celebrity & The Media; Political Communication & Public Affairs; Contemporary Brand Management; Media & Entertainment Law.
After the course
This accredited course has a strong reputation with employers and strong employment prospects for those seeking to work in communications. Your portfolio of professional work will impress employers and should give you a head start on the road to realising
your career aspirations. Many of our graduates hold key industry positions in the UK and overseas and work for high-profile companies and consultancies, including global communications network Grayling, British Airways, Disney, O2 and Mercedes-Benz.