Course subject to approval.
Courses marked as subject to approval are working through an approval process and applications are still welcome for these courses. In most cases, courses marked as subject to approval are approved, but there is a small possibility that this may not be granted. Leeds Beckett University will keep you informed should this be the case.
Gain an insight into the fast-paced world of PR and journalism and develop skills that offer an exciting career with dual prospects.
Available during Clearing
Open to applicants from:
- Open to applicants from England
- Open to applicants from Northern Ireland
- Open to applicants from Scotland
- Open to applicants from Wales
- Open to applicants from Rest of EU
- Open to applicants from Outside the EU
Why study this course
Gain an insight into the fast-paced worlds of both PR and journalism and learn how skills in these areas can overlap to offer a range of exciting career opportunities. On this course, you will experience the exhilarating world of reporting – from sourcing
and editing news stories to working on rolling news items under the pressure of strict deadlines. You will learn how to write for print, broadcast and online media, changing your style from impartial to persuasive. You will also develop expertise in crisis
and reputation management and in organising media campaigns.
HEADINGLEY CARNEGIE STADIUM
More about this course
Your future career is hugely important, that's why employability and work-related learning is embedded throughout our course. You will have the opportunity to engage with professionals from a host of organisations - these may include BBC, Glaxo Smith Kline,
Disney, John Lewis, Nike, Warner Brothers and ITN, Sky, Yorkshire Post Newspapers, the Guardian, and the Independent. Our close links with industry offer a variety of long and short placement opportunities in PR and journalism. If you choose to study this
course over four years, you can work for one year in the industry. You will also take part in a number of simulated news events and work with clients on live briefs gaining a real feel of this dynamic media environment. As well as the opportunity to work with
a variety of employers, you will also access our purpose-built facilities, which include ICT suites, a news and simulated press room, TV and radio studios.
Year 1 Core Modules: Reporting 1 for Public Relations; Writing for Communication; Contemporary PR Skills; PR Trends; Journalism Practice & Principles; Communications Ethics & Regulation. Year 2 Core Modules: Reporting 2 for Public Relations; Futures: The
Evolution of the Medial; Communication Campaigns: Strategy & Tactics; Digital Media & Communications; Internal Communications & Employee Engagement; Managing Resources for PR & Communication. Year 3 Core Modules: Corporate Communications: Communication Audit;
Issues & Crisis Management; PR Dissertation / Research Project / Journalism Project. Year 3 Option Modules include: Work Placement; Celebrity & the Media; Photographic Journalism; Political Communication & Public Affairs; Newsdays 2 (Magazine).
After the course
As a media-savvy graduate, exciting opportunities in PR and both broadcast and print media will be open to you. Job roles could include press officer, media relations officer, media relations assistant or communications officer. Our graduates have joined
regional and national online publications, news operations, consultancies, agencies and high-profile companies, including public relations firm Edelman, British Airways, the BBC, Disney and O2. Others have set up their own sports publications or have established
themselves as freelance copywriters or work for online publications.