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Business and Public Relations

Duration
3 Years
Study mode
Full-time
Attendance
Study on site
Qualification
BA (Hons)
Course code
NP12
Sections

Summary

The CIPR-accredited BA (Hons) Business and Public Relations at Liverpool John Moores University is the ideal preparation for a successful career in public relations and offers exciting placement opportunities. Approved by the Chartered Institute of Public Relations (CIPR); Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus; Excellent support in finding and securing work placements; Sessions and guest lectures delivered by PR practitioners; Study a range of practical modules, including Event Management, which will involve organising a real-life event; International Foundation Year course available offering direct progression onto this degree programme - visit LJMU's International Study Centre to find out more.
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Contact

Later applications

Available during Clearing
Click for help

You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • 18 September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Accreditation

  • The Chartered Institute of Public Relations (CIPR)
  • The Institution and relevant Programmes have been accredited against the criteria and standards required by CIPR
  • As a Chartered Institute of Public Relations (CIPR) approved course, all students receive automatic membership to CIPR. This is an additional benefit in a highly competitive job market and recognised as such by our employer partners.

Why study this course

Course at a glance ■Approved by the Chartered Institute of Public Relations (CIPR) ■Exciting year-long work placements with high-profile companies like General Motors, the Volkswagen Group and Airbus ■Excellent support in finding and securing work placementsSessions and guest lectures delivered by PR practitioners ■Study a range of practical modules, including Event Management, which will involve organising a real-life event

Location

Kingsway House

Hatton Garden

Liverpool

L3 2AJ

United Kingdom

More about this course

Public relations practice is relevant in every type of organisation in all sectors, from small local companies to multi-nationals. The Business and Public Relations degree will prepare you for a career in a public relations role within corporate communications, internal communications, event management or areas relating to online public relations, such as search engine optimisation and social media strategy development. This Chartered Institute of Public Relations-approved degree gives you an appreciation of traditional business functions such as finance, organisational behaviour, marketing, human resources, management and corporate responsibility, combined with the study of the tactics, tools and strategies of PR. Practitioners deliver sessions and guest lectures so you have the opportunity to learn about real issues and to make the link between theory and practice which you can apply if you choose to take up the option of a sandwich placement year.

Modular structure

Level 4 •Business Environment •Public Relations: Practice and Principles •Communication Theory •Marketing and Human Resource Management •Creative Media Production •Personal and Professional Development •Writing for PR Level 5 •Media Management •Corporate Communications •Event Management •Graduate Enterprise •Professional Development and Research •Digital Communication Management Sandwich degree •Year-long placement Level 6 •Integrated Digital Marketing Communications •Change Management •Issues in Crisis Management •Strategic Campaign Management •Working in the Creative Industries •Dissertation

After the course

Professional accreditation / links As an approved course by the industry’s professional body, the Chartered Institute of Public Relations (CIPR), all students on the Business and Public Relations degree now receive automatic membership to CIPR. This is an additional benefit in a highly competitive job market and recognised as such by our employer partners. Your career prospects As a Business and Public Relations graduate you could find yourself working in a wide variety of PR settings, from PR departments in large multi-national organisations, to PR agencies, search engine optimisation companies and specialised event management companies. Some of our graduates have even had the confidence and ideas to set up their own successful businesses.
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