Why study this course
Our Marketing, Advertising and Public Relations BA (Hons) course has been written to provide a multidisciplinary perspective on marketing communications from both the client and agency perspectives. It is an ideal preparation for a career in the popular,
fun, fast-paced and varied world of marketing, advertising, PR and the media - working in-house for an organisation or in a specialist advertising, PR, media or communications agency.
Skills and experience gained
You will explore strategic, operational and psychological aspects of marketing, advertising, public relations branding, customer behaviour and campaign planning; and work as part of a real team for a live client. This degree will signal to future employers
your aspirations to become a dedicated marketing communications specialist. You will present as a strategist who understands customers and as a powerful, persuasive and adaptable communicator and motivator with the ability to work creatively, constructively,
and collaboratively with others, particularly in team situations. You will also learn to think analytically and systematically; to make logical decisions; to interpret and use management information; to manage time, projects and resources; to be self-reliant;
to use initiative and to champion an ethical and socially responsible approach to business. In Year 2, you will also have the opportunity to study at one of our partner universities in the USA, Canada, Australia, New Zealand or Europe.