Why study this course
Organisations are increasingly developing integrated and interactive communications strategies aimed at a range of stakeholder groups across a diverse range of media, including new media. This degree allows you to develop specialist understanding of Advertising
and Public Relations within the context of developing a general business perspective. It is an ideal preparation for a career in the popular and exciting marketing communications sector or in more general management.
Skills and experience gained
This degree will signal to future employers an excellent, persuasive and adaptable communicator with the ability to work creatively, constructively, motivationally and collaboratively with a wide range of people both within and outside the organisation.
You will also learn to think creatively and analytically; to make logical decisions; to interpret and use management information; to manage time, projects and resources; to be self-reliant; to use initiative and to champion an ethical and socially responsible
approach to business. In Year 2, you will also have the opportunity to study at one of our partner universities in the USA, Canada, Australia, New Zealand or Europe.