Public Relations and Advertising is a unique course, built on a decade of teaching promotional communications and its relationship with print and broadcast media, digital platforms and social media. Our approach combines the exploration of the latest and
best professional practice with academic excellence. We have an extensive network of industry practitioners who teach on the course, advise on and refresh content, and host students for work experience, networking and industry events.
Available during Clearing
Open to applicants from:
- Open to applicants from England
- Open to applicants from Northern Ireland
- Open to applicants from Scotland
- Open to applicants from Wales
- Open to applicants from Rest of EU
- Open to applicants from Outside the EU
Why study this course
This course is taught within the Journalism and Mass Communication Department which is part of the University of Westminster’s School of Media, Arts and Design, based at our state-of-the-art Harrow Campus, home to one of the most varied arts and media
portfolios in Europe. Our reputation for professional and practice-based education is matched by a distinguished record in academic teaching and scholarly research. In the most recent Research Excellence Framework (REF 2014), our Communication and Media Research
Institute (CAMRI) was recognised as the UK’s leading media research centre. This course is designed to set high standards for professional achievement in specific industry roles and to prepare you for the challenges and opportunities of a career in public
relations, and or advertising, or for a multi-skilled portfolio career.
NEW CAVENDISH STREET
Who’s this course for?
This is a media studies course to help equip you for the 21st century. Understanding the rapid development of media channels and communication practices is essential for you to achieve your full potential, and to assist you to do this, the course is designed
to enable you to become a skilled researcher, critical thinker and creative communicator. You will learn to use all media to communicate, including press, broadcast, and contemporary online platforms, and know best professional practice as well as theories
and concepts. You will develop your awareness of the political, ethical, social, cultural and economic implications of these industries, and learn to operate in changing professional media contexts and practices globally. You will learn through a broad mix
of lectures, group and individual tutorials, critical reviews, workshops, debates, presentations and scenario simulations; assessment methods include practical projects, presentations, written reports, essays, crits and blogs.
First year modules cover an introduction to PR and advertising, media insight and intelligence, media and society, media and globalisation, campaigning, and celebrity culture and the media.The second year core modules focus on global practice and issues
in contemporary communications, online advertising and PR, researching media and communication, and cultural industries and media markets. Option modules include advertising and promotional culture; sex, violence and censorship; politics and the media;information
society; and theories of media and communication. You can choose to study two of these, or one of these and an elective module from undergraduate courses across the University. In the final year, alongside the journalism project and professional practice modules,
you complete either the dissertation or extended essay.There are also two option modules covering contemporary issues in media policy, and transforming audiences; you can study either of these, and up to two electives.
Skills and experience gained
Alongside the key transferable and cognitive skills necessary for lifelong personal and professional development, this course aims to give you the skills, knowledge, attributes and understanding in public relations and advertising necessary to build a
successful career in the industry. By the end of the first year, you will be able to demonstrate your understanding of a range of theoretical approaches to studying media, PR and advertising, and discuss the key political, economic, social, digital and cultural
aspects. You will learn to use and understand the role PR and advertising plays in wider society and across the full spectrum of communications mechanisms, and identify, locate and interpret a broad range of secondary media and communication research materials.
You will also be able to prepare written and visual content in a range of styles appropriate to a variety of media environments. During the second year you will learn the current practice issues in the context of major theories of media, culture and society,
with some specialisation in one or more aspects, and demonstrate your awareness of current and emerging professional working practices and opportunities in the industry. You will gain an understanding of the legal and ethical issues involved in PR and advertising
practices, awareness of environmental issues and sustainability in general, and an understanding of the contextual factors influencing the practice of PR, advertising and the media within which they operate – ranging from changing politics and political economy
to socio-cultural factors. By the time you complete the final year, you will understand the relevant theories of media, culture and society, be aware of the provisional nature of critical approaches in the discipline, and be able to apply public relations
and advertising production practices flexibly, creatively and enterprisingly, to appropriate professional standards. You will use planning strategies, development research, methods and tools to produce work that is situated within and critically engages with
contemporary professional communications and media practices. You will also develop your leadership, project management, organisational and entrepreneurial skills through managing time, resources and other stakeholders effectively to complete a public relations
and/or advertising project (with other students or an external organisation) that achieves media recognition.
After the course
We are committed to enhancing your graduate employability by ensuring that career development skills are embedded in all courses. Opportunities for part-time work, placements and work-related learning activities are widely available; we continue to strengthen
our links with employers, and staff take into account the latest data on labour market trends to continually improve the offering delivered to students. All students on the Public Relations and Advertising BA complete work experience engagements from Year
2 onwards. Our graduates have a high employment rate in the PR and advertising industries including roles in publicity, press offices, media relations, promotions, events, crisis management, campaigning, internal communications, creative, account servicing,
content creation, market research, blogging, editing, and client management. Our graduates work across all media, particularly the latest online platforms, and across all sectors.