Why study this course
One of the first UK degrees tailored to the needs of the PR industry. PR is used by, and affects, organisations of all kinds – commercial, political, charitable or not-for-profit – and individuals, and makes a fascinating study. This Public Relations course,
developed with the CIPR, covers core business subjects modelled on real-life activities, with the chance in your final year to work on a real brief and present your work to senior PR agency management. This direct contact with professionals builds your confidence
and can provide a route into employment. You will also learn how to run press conferences, handle interviews and develop your presentation skills. This degree is recognised by the foremost industry body for public relations, the Chartered Institute of Public
Who’s this course for?
This course aims to develop students’ intellect and to stimulate their imagination. Increase their powers of understanding and judgement. To build skills of problem-solving, analysis and to promote their transferability. Encourage independence in judgement
and an awareness of the student’s own abilities and development needs. To help in developing a creative and enquiring approach to life and work. Provide an in-depth understanding of the theory and practice of public relations within a business and general
marketing context. To develop the skills and confidence to operate successfully within the public relations industry. Develop expertise in the range of public relations specialisms. To cultivate the ability to draw together and integrate diverse public relations
elements into a coherent and effective campaign. Provide a specialist public relations education. To enable students to inter-relate marketing communications activities with other business disciplines. Develop a critical awareness of current public relations
This highly enjoyable course, with its commercial emphasis, is the ideal preparation for a career in Public Relations. Our award-winning staff have extensive industry experience and our curriculum is CIPR approved. Plus, with our industry connections,
you will have the best possible access to career opportunities as an account executive with a PR agency or as a PR specialist in the public, private and voluntary sectors. Graduates have gone on to work in large organisations including TUI. During the course
you will: Study in our unique, state-of-the-art teaching facilities. Build your skills and confidence. Use and develop your presentation skills through pitching to industry clients.
Skills and experience gained
Learn to think rigorously and creatively about problems through bringing together theory and practice providing you with the necessary skills for employment wherever PR and its associated functions are needed Study an area that embraces aspects of psychology,
consumer behaviour, management, sociology, popular culture and it is grounded in news and current affairs Develop links between your studies and practice by engaging with live public relations and marketing communications projects and industry practitioners
Gain knowledge of specialist PR areas including ethics, corporate social responsibility and public affairs and develop your research skills with a major project Explore a range of potential career options in PR agencies or as a PR specialist in the public,
private or voluntary sectors Benefit from studying a degree recognised by the Chartered Institute of Public Relations (CIPR), with close links with PR agencies and an optional work placement (sandwich year) after your second year of study
After the course
Public Relations in its many forms, including corporate communications, media relations, investor relations, crisis management, public affairs, lobbying etc, whether practised in a consultancy or in-house.