Why study this course
Many journalists and PR consultants enjoy careers that span these two exciting areas. Acquire your own exceptional range of communications abilities – blending practical journalism and PR skills – to open doors to you. From news-gathering, features, editorial
and production to researching and targeting a particular media or sector to achieve a client’s business goals - this degree covers it all. Taught by staff experienced in local, regional, national or international journalism and PR, develop the analytical and
creative skills needed by modern journalists and PR professionals, and master the multimedia tools used in magazine, newsletter and newspaper publishing in print and online.
Areas of study you may cover on this course include: PR strategy, reporting and writing, media relations, production design.
Skills and experience gained
Learn from expert staff from two faculties, with experience in local, regional, national or international journalism and PR Study a blend of practical journalism and sold insight into the world of public relations, with the added opportunity to study marketing
and e-Business Develop practical editing and production skills using our dedicated newsroom equipped with the latest technology Gain first-hand industry knowledge, links and potential internships with final year opportunities to present ideas to senior PR
professionals in in-house and consultancy roles Challenge yourself, working in teams and individually, to apply your knowledge to developing new ideas for commercially viable products and services and devise business plans for them Benefit from a course which
opens doors to careers in magazine publishing, sports journalism, media research, press offices and PR companies
After the course
Career: There are multiple opportunities open to journalism and public relations graduates. The obvious openings are as news and/or features journalists within print, or online environments. Each of these media platforms is structured into local, regional,
national and international layers, all of which require journalists. Behind the scenes in regional, national and international media companies are teams of researchers, sub-editors, production staff, editors, new media producers, columnists and subject specialists.
Subject specialisms often demand journalists with particular knowledge in a specific field, and those fields may form part of a larger organisation such as the BBC or Reuters, or have their own newspapers, trade press and/or websites. News, sport and features
journalists are employed permanently within a wide variety of agencies, including news and specialist agencies, and an increasing number of freelancers operate at all levels and within all sectors of the media. The transferable and relevant skills which graduates
acquire on the course remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; media research; digital media production and academia. Further study: Postgraduate courses at the University
of Bedfordshire currently include a wide range of Media-orientated Masters degree opportunities. Opportunities are being increased within the Postgraduate portfolio for Sport Journalism MAs and Journalism related PGDips and MAs.