Learn how to research, plan, implement and manage successful PR campaigns. This course equips you with the professional skills and academic knowledge essential for success in this fast changing, exciting and expanding area. You examine and evaluate key
theories, issues and concepts relating to PR and engage with current debates about the impact of public relations on the media and wider society.
Available during Clearing
Open to applicants from:
- Open to applicants from England
- Open to applicants from Northern Ireland
- Open to applicants from Scotland
- Open to applicants from Wales
- Open to applicants from Rest of EU
- Open to applicants from Outside the EU
Why study this course
If you want a career in the exciting and expanding PR sector, this course equips you with the practical skills and knowledge you need to succeed. Project work with real clients develops your ability to create effective PR campaigns. You are also encouraged
to develop your PR knowledge through industry work experience. • Learn from lecturers who are practicing PR professionals and expert academics. • Benefit from strong links with PR practitioners for your placement. • Tailor your training with optional modules
from journalism and media courses including TV and radio. • Gain automatic student membership of the Chartered Institute of Public Relations (CIPR) and benefit from our partnership with the Public Relations Consultants Association (PRCA).
Year one core modules • history of PR • introduction to PR • making media • media industries • writing for PR • PR persuasion and popular culture Year two core modules • digital PR • PR skills • reputation issue and crisis management • professional and
academic development for PR Year two options • event management • applied photography • celebrity culture • work-based learning 1 • global PR • radio 1 • media identity and representation • storytelling • news media • TV 1 • foreign language Year three • optional
work placement Final year core modules • applied project/dissertation • PR specialisms • PR professional issues • corporate PR Final year options • PR and power • work-based learning 2 • alternative media • moral panics • TV 2 • media science environment •
postcolonial media cultures • communicating through photography • radio 2 • foreign language
After the course
Public relations professionals are employed in small, medium and large organisations in a variety of areas, including • PR agencies • charity • health • sports • celebrity • finance • tourism • politics • public sector • lobbying • business • consultancy.
This course prepares you for careers such as • in-house and agency public relations • media and crisis management • digital PR • event management • corporate communications • community affairs • content creation. Outside PR, you can find employment in professions
that require excellent communication skills such as management, teaching, the arts and healthcare. Our students also progress on to our MA Public Relations and other MA programmes at Sheffield Hallam University and elsewhere.