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Public Relations and Media

Duration
3 Years
Study mode
Full-time
Attendance
Study on site
Qualification
BA (Hons)
Course code
PP23
Sections

Summary

On this course you combine academic theory and practical application, giving you a well-rounded understanding of a range of different forms of media and PR. Learn how to research, plan, implement and manage successful PR campaigns and gain an in depth knowledge of the media – including industries, audiences and texts. You examine and evaluate key theories relating to PR and the media and engage with current debates about the relationship between public relations, media and wider society.
Compare course information on the Unistats website

Contact

  • Clearing
  •  Tel: 0330 024 6390
  •  Fax: 0114 225 2167
  •  Email address: admissions@shu.ac.uk
  •  Website: https://www.shu.ac.uk/study-here/clearing
  • Availability: Office opening hours: Monday - Thursday 08:45 - 17:15 Friday 08:45 - 16:45 Clearing Opening Hours: Thursday 17th Aug: 6.30am – 7pm Friday 18th Aug: 7am – 7pm Saturday 19th Aug: 10am – 4pm

Later applications

Available during Clearing
Click for help

You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • 18 September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Why study this course

This course gives you a broad understanding of the PR industry and the specialised knowledge and skills needed to work as a PR professional. You also gain a good understanding of the cultural, political and economic significance of PR and the media in society and their influence on everyday life. • Learn from lecturers who are practicing PR professionals and expert academics. • Benefit from strong links with PR practitioners for your placement. • Tailor your training with optional modules from journalism and media courses including TV and radio. • Gain automatic student membership of the Chartered Institute of Public Relations (CIPR) and benefit from our partnership with the Public Relations Consultants Association (PRCA)

Location

Admissions Office

Surrey Building

Sheffield

S1 1WB

United Kingdom

Modular structure

Year one core modules: • history of PR • introduction to PR • making media • media audiences • media industries • writing for PR Year two core modules: • media identity and representation • PR skills • reputation issue and crisis management • professional and academic development for PR and media Year two options: • event management • applied photography • celebrity culture • work-based learning 1 • digital PR • global PR • radio 1 • storytelling • news media • TV 1 • foreign language Year three: • optional work placement Final year core modules: • applied project/dissertation • PR specialisms • PR professional issues • globalisation and the media • foreign language Final year options: • PR and power • work-based learning 2 • alternative media • moral panics • TV 2 • media science environment • media technologies • postcolonial media cultures • communicating through photography • radio 2 • corporate PR • foreign language

After the course

Public relations professionals are employed in small, medium and large organisations in a variety of areas, including • charity • health • sports • celebrity • finance • lobbying • business • consultancy • PR agencies. This course prepares you for careers such as: • in-house and agency public relations • media management • digital PR • event management • corporate communications. You may also find employment in professions that require excellent communication skills such as teaching welfare and social professions.
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