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Advertising and Public Relations

3 Years
Study mode
Study on site
BA (Hons)
Course code


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Later applications

Available during Clearing
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You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • 11 September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Why study this course

The BA (Hons) Advertising and Public Relations course has been designed to provide you with a holistic understanding of marketing, advertising and PR that enables you to pursue a successful career in these competitive fields, whether at agencies, companies, non-profits or in government. The main career areas covered by the course include: • Communications strategy • Market and consumer research • Brand development and positioning • Integrated multi-media promotional communications • Media planning, art direction • Copywriting • Public relations and advocacy • Social media management. Throughout the three years of the course, students build a portfolio that reflects their work, receiving continual guidance about how best to showcase their achievements for career-building purposes.


St Mary's Road



W5 5RF

United Kingdom

More about this course

Because the worlds of advertising and public relations are converging, we provide our students with a holistic view of how to craft compelling strategies and create effective campaigns. As such, many of our learning opportunities are cross-functional, drawing on the creative know-how of the wider London School of Film, Media and Design. Because we are based in London, students can also benefit from all the pluses that come with being located in one of the world’s greatest creative communications capitals.

Who’s this course for?

This course is ideal for students seeking to learn practical aspects of creative production. Our facilities are state-of-the-art, and given the ubiquity of technology in our daily lives, much of the course focus is on digital media and digital creative technologies. The course is infused with an entrepreneurial ethos, and we explore the impact of digital on communications strategies and on “traditional” communications channels like TV, radio, and the news media.

Skills and experience gained

You will be encouraged to enter student competitions, and your lecturers will work with you to help you get competition-ready. Your course team wants to ensure you have every opportunity to excel in your studies. We offer regular drop-in clinics to coach you on your assignments so that you have one-to-one learning opportunities, and whether you are interested in photography or how to develop your pitch skills, you’ll be able to engage in an array of workshops to ensure you have a wide range of know-how. Throughout the course, assessments are designed to help you showcase your skills. Whether you are making a business case presentation, writing an analysis of a communications campaign, or creating advertising, your assessments will help you build a portfolio of work that will help showcase your skills to future employers.

After the course

This course develops students who are ready to embark on successful careers in the communications sector upon graduation. With an integrated learning approach that mirrors the integrated world of communications, graduates of the Advertising and Public Relations course can develop core skills in market analysis, communications strategy, creative development, and digital media that will serve them well in advertising, public relations or other communications roles. You may also wish to undertake postgraduate study to specialise in a subject you've already studied or to explore something new.
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