Why study this course
The BA (Hons) Advertising and Public Relations course has been designed to provide you with a holistic understanding of marketing, advertising and PR that enables you to pursue a successful career in these competitive fields, whether at agencies, companies,
non-profits or in government. The main career areas covered by the course include: • Communications strategy • Market and consumer research • Brand development and positioning • Integrated multi-media promotional communications • Media planning, art direction
• Copywriting • Public relations and advocacy • Social media management. Throughout the three years of the course, students build a portfolio that reflects their work, receiving continual guidance about how best to showcase their achievements for career-building
St Mary's Road
More about this course
Because the worlds of advertising and public relations are converging, we provide our students with a holistic view of how to craft compelling strategies and create effective campaigns. As such, many of our learning opportunities are cross-functional,
drawing on the creative know-how of the wider London School of Film, Media and Design. Because we are based in London, students can also benefit from all the pluses that come with being located in one of the world’s greatest creative communications capitals.
Who’s this course for?
This course is ideal for students seeking to learn practical aspects of creative production. Our facilities are state-of-the-art, and given the ubiquity of technology in our daily lives, much of the course focus is on digital media and digital creative
technologies. The course is infused with an entrepreneurial ethos, and we explore the impact of digital on communications strategies and on “traditional” communications channels like TV, radio, and the news media.
Skills and experience gained
You will be encouraged to enter student competitions, and your lecturers will work with you to help you get competition-ready. Your course team wants to ensure you have every opportunity to excel in your studies. We offer regular drop-in clinics to coach
you on your assignments so that you have one-to-one learning opportunities, and whether you are interested in photography or how to develop your pitch skills, you’ll be able to engage in an array of workshops to ensure you have a wide range of know-how. Throughout
the course, assessments are designed to help you showcase your skills. Whether you are making a business case presentation, writing an analysis of a communications campaign, or creating advertising, your assessments will help you build a portfolio of work
that will help showcase your skills to future employers.
After the course
This course develops students who are ready to embark on successful careers in the communications sector upon graduation. With an integrated learning approach that mirrors the integrated world of communications, graduates of the Advertising and Public
Relations course can develop core skills in market analysis, communications strategy, creative development, and digital media that will serve them well in advertising, public relations or other communications roles. You may also wish to undertake postgraduate
study to specialise in a subject you've already studied or to explore something new.