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Sports PR and Journalism

3 Years
Study mode
Study on site
BA (Hons)
Course code


Compare course information on the Unistats website


Later applications

Available during Clearing
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You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Venue details


We have loads of clubs and societies available for you to join. Examples from our Stoke-on-Trent 2013-14 societies list include: 5-a-Side Football; Advocacy; African Caribbean Students; Amateur Dramatics; American Football; Athletics; Badminton; Baking; Baseball; Basketball; Believers Loveworld Campus Ministry; Biology; Cheerleading; Christian Union; Cosplay; Cricket; Cue Sports; Dance Club; Darts; Doctor Who Society; Equestrian (Horseriding); Extreme Gardening; Fencing; Film; Football, Forensic and Crime; Glee; Golf; Handball; Hockey; Indian Students; Innovators; International Students; Kayaking; Lacrosse; League of Heroes and Villians; Learn and Instrument; LGBT; Magic; Mature Students; Mixed Martial Arts; Motorsports; Mountain Bike Club; Mountaineering; Netball; One Media Group; Paintball; Photography; Poker; Pole and Aerial Arts; Politics and Current Affairs; Psychology; Redeemed Christian Students; Rock, Alternative and Metal; Roleplaying; Rugby Union; Sikh Society; Skydiving; Snowsports; Sociology; Squash, Surf; Swimming; Tennis; Trampolining; Ultimate Frisbee; Volleyball; and Welsh.


College Road

Stoke on Trent



United Kingdom

More about this course

Our Sports PR and Journalism degree is a joint honours award. Recognised by the Chartered Institute of Public Relations (CIPR), it has been built around our vast experience in the sports media world. We have an outstanding track record of graduates working in sports public relations (PR) in major professional sports.

Who’s this course for?

If you dream of working as a champion of the sport you love - or even for the club you love - our Sports PR and Journalism degree could be for you. It's ideal if you're a sports expert with an interest and ability in media work.

Modular structure

Year 1 (Core): Sports PR in Practice | Journalism in Practice | Writing for Sport | Introduction to Media Law | Journalism Studies. Year 2 (Core): Professional Sportswriting | Work Placement | Sports PR Operations | Broadcasting for Sports PR | Production Journalism | British Media. Year 3 (Core): Career Development | Pro PR | PR Campaigning | Journalism Project.

Skills and experience gained

There's a real hands-on, real-world focus throughout the course. This is maintained by specialist lecturers for every aspect of the programme - including work placements and real-world project briefs set by PR professionals. Your schedule of study will incorporate the advised syllabus for the Chartered Institute of Public Relations' Advanced Certificate in Public Relations. You'll gain a wide range of knowledge, skills and techniques demanded for modern PR. These include written, audio and audio-visual material for print, websites and other digital media, as well as case studies, reports, presentations, research logs and dossiers, a portfolio of performance in placements, class tests, timed exercises and projects.

After the course

Destinations that graduate have gone on to include: Burnley, Port Vale, Stoke City, Burton Albion, Birmingham City, Aston Villa, West Bromwich Albion, Leyton Orient, Northampton Town, Cardiff City, Barnet, West Ham United, Sunderland, Derbyshire County Cricket Club, the English Rugby Football Union, the Professional Footballers Association, Paul Ridley Associates, Herefordshire FA, Staffordshire FA, Birmingham FA.
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