Stoke on Trent
More about this course
Our Sports PR and Journalism degree is a joint honours award. Recognised by the Chartered Institute of Public Relations (CIPR), it has been built around our vast experience in the sports media world. We have an outstanding track record of graduates working
in sports public relations (PR) in major professional sports.
Who’s this course for?
If you dream of working as a champion of the sport you love - or even for the club you love - our Sports PR and Journalism degree could be for you. It's ideal if you're a sports expert with an interest and ability in media work.
Year 1 (Core): Sports PR in Practice | Journalism in Practice | Writing for Sport | Introduction to Media Law | Journalism Studies. Year 2 (Core): Professional Sportswriting | Work Placement | Sports PR Operations | Broadcasting for Sports PR | Production
Journalism | British Media. Year 3 (Core): Career Development | Pro PR | PR Campaigning | Journalism Project.
Skills and experience gained
There's a real hands-on, real-world focus throughout the course. This is maintained by specialist lecturers for every aspect of the programme - including work placements and real-world project briefs set by PR professionals. Your schedule of study will
incorporate the advised syllabus for the Chartered Institute of Public Relations' Advanced Certificate in Public Relations. You'll gain a wide range of knowledge, skills and techniques demanded for modern PR. These include written, audio and audio-visual material
for print, websites and other digital media, as well as case studies, reports, presentations, research logs and dossiers, a portfolio of performance in placements, class tests, timed exercises and projects.
After the course
Destinations that graduate have gone on to include: Burnley, Port Vale, Stoke City, Burton Albion, Birmingham City, Aston Villa, West Bromwich Albion, Leyton Orient, Northampton Town, Cardiff City, Barnet, West Ham United, Sunderland, Derbyshire County
Cricket Club, the English Rugby Football Union, the Professional Footballers Association, Paul Ridley Associates, Herefordshire FA, Staffordshire FA, Birmingham FA.