St Helens Road
More about this course
Organisations increasingly need to be concerned about more than just their trading relationships with their target markets. They cannot function effectively without the cooperation and support of a wide range of external bodies. Public Relations (PR) is
the business function charged with explaining what an organisation stands for and creating a strong, positive corporate image with the aim of gaining understanding and support. The PR professional’s role is to act as a conduit for external communications in
response to both positive and negative triggers, including interacting with the media, and planning and organising events. Practical experience is integral to this degree.