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Mass Communication with Public Relations

3 Years
Study mode
Study on site
BA (Hons)
Course code


This new programme provides students with practical, theoretical and applied understanding of the contemporary global mass communication landscape and its key industries.
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Later applications

Available during Clearing
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You can apply for a Clearing course if you have paid the full application fee and:

  • you haven't had any offers (or none you wanted to accept) or
  • you've applied late after 30 June or
  • your exam results weren't good enough to get a place on a course you accepted.
Click here for more info about Clearing.
  • 11 September 2017

Open to applicants from:

  •  Open to applicants from England
  •  Open to applicants from Northern Ireland
  •  Open to applicants from Scotland
  •  Open to applicants from Wales
  •  Open to applicants from Rest of EU
  •  Open to applicants from Outside the EU

Why study this course

Our team of academic staff on this course is comprised of highly research-active experts in the field, whose international influence has been demonstrated by our success in the last Research Excellence Framework assessment. Our tutors are leading experts in the fields of media, cultural studies and mass communications. Our staff bring a wealth of research experience to the course, with specialisms in digital technology, philosophy, contemporary cinema, popular culture, and audience research. Their research is underpinned by successful collaborative partnerships with external organisations such as the BBC and a number of international film festivals. All of the modules on this course are informed by our team’s research expertise.


Ellison Building

Ellison Place



United Kingdom

Who’s this course for?

Are you ready to immerse yourself in a dynamic and exciting environment, to learn about the ways media influences our daily lives and the world around us?

Modular structure

As a pathway degree, the BA (Hons) Mass Communication framework provides greater opportunities to tailor your degree to your future career aspirations than most other courses usually offer. The course’s core and option modules provide you with a detailed knowledge of mass communications, encompassing media and cultural theory, media organisations, technological innovations, creative industries, and consumers. The first two years of the course will follow a core programme of study, whether you have chosen to study Mass Communication as a single subject or combined with advertising, business or public relations. In your third year, you will specialise by undertaking specific Public Relations modules, and by completing a dissertation that is applicable to Mass Communications with Public Relations. You will be assessed via a wide variety of methods including essays, presentations, exams and blogs. The variety of assessment mechanisms will develop your ability to present your id

Skills and experience gained

Prepares you to meet the challenges of employment or entrepreneurial endeavour in a society in which the cultural and communications industries play an increasingly central role. On this course, conceptual thinking is used to analyse the trends that shape media and cultural industries. Historical knowledge is related to contemporary employment environments in a way that will allow you to anticipate and develop practical solutions to the complex, unpredictable challenges you will face in your future career. This course is designed to equip you with the key transferable skills that you will draw upon in your career, so that you will be able to confidently meet the challenges of employment (including enterprise related activities). These skills include team-working, self-motivated organisation, and communication skills. The course draws upon Newcastle’s status as a vibrant cultural city. The faculty has established partnerships with numerous local cultural hubs including the Baltic gallery, the Tyneside cinema, the Sage, and St James Park.

After the course

On graduating you will have the knowledge and skills required for employment in a wide range of media-related professions, including careers in the creative and cultural industries, marketing, journalism, management, public relations and press offices. This course is designed to instil key transferable skills that you will draw upon in your future career, including communication skills, literacy skills, and the ability to work in teams. Graduates from this course are currently employed by high profile companies such as BBC Digital, Wolff Olins, Framestore and Nexus.
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